LINE CRM Know where every baht of sales came from
Give every new LINE OA friend a code, match it to the click that brought them, and count each confirmed sale back to that channel.
Sample data. The back office is in Thai.
From first click to confirmed sale, in 5 steps
The system does steps 1, 2, 3 and 5. Your team only does step 4: confirming the sale.
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A customer clicks from an ad, a post or your website
The script on your website and server-side GTM record the channel, campaign and page the customer was on when they tapped the LINE button. For channels without a website, like an Instagram or TikTok bio or an in-store QR code, use a tracking link instead of your old lin.ee link.
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They add your LINE OA and get a customer code
The system matches the new friend to a click made within the last 10 minutes and replies with a welcome message carrying their customer code. It is sent as a reply, so it uses no message quota, even on LINE OA's free plan.
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They say they've paid, and a confirmation item appears
When a customer types that they've transferred or paid, or sends a photo of a slip, the system creates an item to confirm right away, with their customer code and source.
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Your team confirms the sale
An admin types the customer code, records the amount actually paid and confirms it. You can add a manager approval step. Only confirmed sales count in the report.
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The sale goes back to your ad platforms
The system sends purchase_line to GA4 and Purchase to Meta with the amount, so your ads learn from sales actually closed in chat. No chat messages, names or personal data are sent to GA4.
A live report owners can open on their phone
Refreshes every 10 seconds, broken down by channel and campaign. Send a read-only link to owners or your own clients, with no sign-in and no personal data.
- From website to sale
- Visitors, clicks to LINE, new friends and sales, one after another in one table.
- Via the website or not
- New friends by hour or by day, separating people who came from your website from people who found you on LINE.
- Visitors who aren't customers
- The overview also shows how many visitors came from AI tools, used an ad blocker or were bots.
Sales queue: new customers go to your sales people one by one
Set the order once, and each new customer goes to the next person in the queue, then back to the first. Nobody has to hand out customers by hand, and you can let each sales person see only their own customers.
- Who goes into the queue
- New LINE OA friends, interested customers from AI chat, and people who fill in your website form. Customers who already have a sales person go back to them. Take someone on leave out of the queue without losing their count.
- Alerts on each sales person's LINE
- Sales people pair their own LINE once, then get the customer's name, where they came from and a link to open them for every new customer. The sales queue shows each person's new friends and sales this month.
- Sales people see only their own customers
- With it on, sales people don't see other sales people's chats, messages or customer details. A chat nobody looks after yet goes to the next person when the customer writes in. Sales people can hand a customer on to a colleague, and owners and managers see everything.
Everything in LINE CRM
- Automatic customer codes
- New friends get a short code in the welcome message. Edit the message, the code length and its prefix yourself. Admins type a code and press Enter to open that customer.
- Tracking links and QR
- Links for your bio, posts, ads, email or an in-store QR code. Opens by LINE's and Facebook's link-preview bots are not counted.
- Website tracking script
- One line on your website records the channel, campaign, page, device and city before the customer taps the LINE button.
- Built-in server-side GTM
- A container on BIQDADDY sGTM sends data through your own domain, so website data stays more complete even when visitors use an ad blocker. Someone seen by both the script and sGTM is counted once.
- Sales confirmation
- Slips, "I've paid" messages and sales entered by admins, in one place. Confirm, or mark as "not a sale".
- Conversions to GA4 and Meta
- New friends, customers talking about payment, and confirmed sales go back to your ad platforms as conversions.
- Live report and share link
- A one-page summary that refreshes every 10 seconds. Send owners a read-only link, and change or turn it off at any time.
- Customer timeline
- Every click, message, sale and team note on one page per customer. Export your customer list as CSV.
- Automatic sales queue
- New friends, interested customers from AI chat and your website form go to your sales people one at a time, in order, with an alert on their own LINE. See the sales queue
- Team and permissions
- Owner, manager, admin and view-only. View-only users see just the live report. Sales people can be limited to their own customers. Every change by your team has a history.
What you need
Our team sets all of this up, and server-side GTM is included in LINE CRM, so there is no server to rent.
- LINE Official Account Required
- Your business account. We connect it to the system and turn off LINE's own greeting so the system can send the message with the code.
- Website and Google Tag Manager Required
- We add the one-line tracking script and set up GTM to send data through server-side GTM. For channels without a website, like a bio or an in-store QR code, add tracking links.
- Server-side GTM Included
- BIQDADDY sets up and runs a container on BIQDADDY sGTM for you. Data travels through your own domain, so ad blockers and browser cookie limits drop less of it.
- GA4 Required
- Website data reaches sGTM through GA4, and confirmed sales go back to GA4 as conversions.
- Meta Pixel Optional
- Connect it when you want sales sent back for your Meta ads to learn from.
LINE CRM plans
Monthly, excluding 7% VAT. Every plan has every feature and our team sets it up.
- Starter
- ฿1,490/month500,000 sGTM requests
- Growth
- ฿2,990/month5 million sGTM requests
- Scale
- ฿5,990/month20 million sGTM requests, dedicated servers
Use it with AI chat
The bot answers customers in the same chat. Its answers and interested leads land on that customer's timeline, and the chat screen shows the customer code and source.
LINE CRM questions
Can't find your question? Message LINE @biqdaddy or call +66 65 186 3999
Do I have to turn off my LINE OA greeting?
Yes, turn off the Greeting message in LINE OA Manager. The system sends a welcome message with the customer code instead, and you can edit that message yourself. Our team sets this up when you start.
Why does LINE CRM require server-side GTM?
For accuracy. Website data travels through your own domain, so ad blockers and browser cookie limits, such as Safari's, drop less of it. The system can then match more clicks to new friends and send more complete conversions. BIQDADDY sets up and runs the container for you, and it's included in the package.
Are customers who didn't come from the website counted?
Yes. Everyone who adds your LINE OA gets a code. People who came from a tracking link count toward that link's channel, and people who found you on LINE count as not via the website.
Can every sale be sent to GA4?
Only customers who came from a website with GA4 and didn't block it, because GA4 needs that person's client ID. Customers from tracking links, QR codes or a LINE search are not sent to GA4.
Can owners or our own clients see the report?
Yes. Every account has a read-only live report link with no personal data, or you can create a view-only account.
How are customers shared out among the sales team?
Set the order of your sales people in the sales queue. New LINE OA friends and interested customers from AI chat or your website form go to the next person in order, then back to the first. Customers who already have a sales person go back to them. Each sales person pairs their own LINE once to get alerts, which use your LINE OA message quota.
Can sales people see each other's chats?
You choose. With "sales people see only their own customers" on, each sales person sees only the chats and customers given to them, never another sales person's messages. A chat nobody looks after yet goes to the next person in the queue when the customer writes in. Owners and managers still see everything, and sales people can hand customers on to each other.
See the system with your own business data
Tell our team what you sell and where your customers come from. We'll suggest whether to start with LINE CRM, AI chat or both.